CHALLENGE

Drive awareness, social engagement and sales of Whole Earth Foods Peanut Butter and help it become the number one peanut butter brand in the UK.

SOLUTION

Differentiate from main competitor Sunpat by using the naturally healthy credentials of peanut butter to run campaigns around sport, health and wellbeing, enabling us to speak to a whole new audience. We forged partnership with the legendary Man vs Horse endurance event and for three years led a PR programme to amplify the brand’s sponsorship of the event and drive ticket sales. Used athletes, sports nutritionists and coaches to help spread messages about the natural health benefits of peanut butter.

OUTCOMES

Activity drove a huge upswing in social engagement and visits, with Facebook likes increasing by 95%, Twitter followers increasing 35%, and Instagram followers by 58%.

Supported by our PR strategy and activity, Whole Earth achieved its target of being the number one peanut butter brand in the UK.