Ensure Vision Express dominates share of voice and is seen as the UK leader in eye health during World Glaucoma Week.
Elevate the story beyond national and regional news with a beautifully shot two-minute web video and B-roll.
Told the story of someone with a family history of glaucoma to deliver an emotive take on the issue and help connect a real person with an otherwise ‘hidden’ disease.
Uncovered a standout headline statistic of ‘300,000 people living with undetected glaucoma’ to give a strong news hook to capture the media’s attention.
50 pieces of coverage, with more than half featuring the web video.