TVC x Vision Express

300,000 people living with undetected glaucoma.

CHALLENGE

Ensure Vision Express dominates share of voice and is seen as the UK leader in eye health during World Glaucoma Week.

INTELLIGENT SOLUTION

Elevate the story beyond national and regional news with a beautifully shot two-minute web video and B-roll.

Told the story of someone with a family history of glaucoma to deliver an emotive take on the issue and help connect a real person with an otherwise ‘hidden’ disease.

Uncovered a standout headline statistic of ‘300,000 people living with undetected glaucoma’ to give a strong news hook to capture the media’s attention.

OUTCOMES

50 pieces of coverage, with more than half featuring the web video.

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