TVC x Sky Arts

The launch of Sky Arts Culturally Curious Week challenged the UK to discover its culturally curious side.

CHALLENGE

Relaunch Sky Arts as a superchannel for the arts and attract new viewers. Keep Sky Arts top of mind with opinion formers and make it the informative leader in arts and culture.

INTELLIGENT SOLUTION

Launch Sky Arts Culturally Curious Week which challenged the UK to discover its culturally curious side. Working with high profile names from the world of arts and culture, including Lord Melvyn Bragg, Katherine Jenkins OBE, Michael Attenborough CBE and Rankin, we compiled a bucket list of 25 ‘must do’ cultural experiences and unveiled the list to the nation. Used Sky Arts ambassador, Katherine Jenkins, OBE, and followed her journey of discovery, as she showed off her hidden talent for juggling.

OUTCOMES

We oversaw a media day for the launch, securing radio interviews for Katherine Jenkins on Magic FM and Sky News Radio. Online and print coverage appeared in Express Online, Mail Online, The Independent, Yahoo!, Huffington Post and many more.

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