CHALLENGE
Build and sustain a global audience for Red Bull’s earth shattering ‘jump from the Edge of Space’.
INTELLIGENT SOLUTION
We made the unbelievable feel possible by focusing on the journey, not just the event. Working with Red Bull’s editorial and production team, we devised and implemented a five-year milestone-based programme, with regular content building in anticipation of the final jump in Roswell, New Mexico.
OUTCOMES
Watched by 8.3million live on YouTube, making it the most watched live stream of all time with an estimated live global broadcast audience of 600 million. 8,000+ pieces of global TV coverage in the week of the jump.
