CHALLENGE

Position the arrival of The Peninsula Paris as one of the most prestigious destinations in Paris.

INTELLIGENT SOLUTION

Recognising that non-French brands can suffer at the hands of a patriotic media, we ensured the history of the hotel was at the forefront of stories. Safeguard the message that The Peninsula was preserving the heritage, authenticity and spirit of the building. A carefully timed global media relations campaign broken down into pre-seeding, launch and post-launch phases ensured continued momentum. Angles for broadcast and online media tapped into the painstaking renovation process.

OUTCOMES

The hotel was fully booked for launch and has continued to record near to full occupancy.

230+ pieces of online and broadcast coverage and a total reach of 378 million.

Coverage achieved in more than 131 countries.