TVC x O2

To launch the world’s largest 3D projection, England official singer Laura Wright performed Jerusalem, the English anthem, from the roof of the 02.

CHALLENGE

Ahead of the Rugby World Cup kick off and as part of O2’s #WearTheRose campaign, we were called in to support the amplification and execution of a huge stunt to highlight O2’s partnership with England Rugby.

INTELLIGENT SOLUTION

To launch the monumental stunt – the world’s largest 3D projection – England official singer Laura Wright performed Jerusalem, the English anthem, from the roof of the 02. We captured the magnificent projection in all its glory via specialist moving image cameras (including helicopter camera, jibs and a steadicam) and photography, and created a series of films for earned, owned and paid channels.

OUTCOMES

Results included BBC Breakfast, ITV regional news, Good Morning Britain, Sky News, Daily Mail, Mail Online, The Guardian, Evening Standard, Talk Sport, Radio 5 Live amongst the highlights, as well as thousands of tweets to #WearTheRose.

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