CHALLENGE

Use the Met Gala Instagram videos as inspiration to showcase the new Montblanc Urban Spirit collection.

INTELLIGENT SOLUTION

Bring the Montblanc man to life in a fast-paced and edgy manner by engaging a blogger to stylistically showcase how each item in the collection could be used. Get creative with lighting and specialist cameras to deliver engaging and shareable content.

OUTCOMES

7 individual shareable videos with a collective view of nearly 40,000. Montblanc adopted the video style for future projects.