TVC x Louis Vuitton

We targeted fashion, arts, consumer and lifestyle media and used a gala opening and cocktail party, during London Fashion Week, to start the conversation.

TEST

CHALLENGE

Drive bookings and footfall to the stunning exhibition, a journey into the world of LV designer Nicolas Ghesquière.

INTELLIGENT SOLUTION

We targeted fashion, arts, consumer and lifestyle media and used a gala opening and cocktail party, during London Fashion Week, to start the conversation.

Using specialist camera kit and a three camera shoot, we captured footage that emulated the immersive exhibition experience. We invited TV crews onto the red carpet, turned around edited broadcast packages and distributed them on the night of the launch event, including interviews with notable attendees and celebrity arrivals, including Selena Gomez.

We crafted content packages which would tell the story of the opening but would also have longevity to appeal to TV and online media throughout the duration of the exhibition.

OUTCOMES

A sold out event, attracting more than 100,000 visitors over a four-week period.

We secured 140+ pieces of coverage across TV and online, including on BBC News, ITV 2, 3 and 4, and high traffic sites including MSN, Huffington Post and Yahoo. We also delivered social media edits for Louis Vuitton-owned channels.

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