TVC x Land Rover

Revealing the new Range Rover Evoque Convertible, the world’s first convertible in the luxury compact SUV segment.

CHALLENGE
Create a newsworthy moment to reveal the new Range Rover Evoque Convertible, the world’s first convertible in the luxury compact SUV segment.

INTELLIGENT SOLUTION
Tapping into the convertible’s ability to transform and adapt for any situation and using London’s Granary Square as the backdrop, we created a stunning 60-second film​ as well as a host of still image assets featuring a dramatic sunrise illumination that transformed a crisp winter’s night into a bold summer’s day, as the Evoque lowered and raised its roof.

OUTCOMES
We crafted content for lifestyle and news channels, with a focus on earned opportunities, securing coverage across 31 markets globally, with a total reach of 30+ million and highlights including Fox News, Pro TV, Mail Online, GQ and USA Today.

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