TVC x Jaguar

Rolling into the record books with Jaguar E-PACE.

Jaguar E-PACE

Challenge

Reveal the new Jaguar E-PACE to the world with a shareable piece of hero content to engage across news and lifestyle, auto, corporate, lifestyle and tech.

Intelligent Solution

Showcase the combination of sports car design and agility with everyday SUV practicality.

Put the E-PACE to the ultimate test by recreating the iconic barrel roll scene from The Man With The Golden Gun to set a GUINNESS WORLD RECORDS™ title for the Furthest Barrel Roll in a Production Vehicle – a mighty 15.3-metre leap.

1,000+ media, customers and influencers witnessed the unveiling, which featured our 60-second hero edit as the reveal mechanic, at a dramatic live event at London ExCel.

We developed content capture and distribution plan and crafted a suite of assets including 30-second cut down, social cuts, 360 YouTube edit, boomerang-style edits for influencers, behind-the-scenes film and music edit.

We devised an earned distribution strategy for the spectacular live stream.

Outcomes

468 TV hits, including Sky New, CNN, CNBC and China’s biggest broadcaster CGTN, across 155 channels globally.

600+ pieces of online coverage.

2.7 million views of the barrel roll reveal film across Jaguar social channels.

Global live stream, hosted by Nick Grimshaw and Ginny Buckley, watched by more than 550,000 people on Jaguar’s Facebook page.

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