TVC x Heathrow Express

A pop-up experiential campaign for Heathrow Express that had people stopping in their tracks.

HExhibition

Challenge

Use the traditionally quiet summer period for business travel to mark the 100 millionth passenger on board Heathrow Express and entice new customers to try the service

Intelligent Solution

Commuting is filled with rich stories which are rarely told – our plan was to capture the stories and personalities on a Heathrow Express train and put customers at the heart of the storytelling.

We commissioned renowned travel blogger and photographer Dave Burt (@London) to tell the journey of HEx customers and staff through the lens of candid photography. Created a unique pop-up photography exhibition on the main concourse in Paddington Station and crafted a stunning brand film showing Dave in action.

Outcomes

51 pieces of national, online and radio coverage, including a key piece in The Evening Standard. The brand film attracted 30,000 views in the first week and Instagram posts attracted 53,500+ views.

The activity was so successful, HExhibition was taken on a tour of the UK.

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