Reinforce Fendi’s Roman roots and its commitment to the beauty and splendour of the Eternal City and get cut-through for its ‘Fendi For Fountains’ initiative at a time when other luxury brands were funding restoration projects.
Storytelling around how Italy’s capital city has been an enduring source of inspiration for Fendi. Maintain media interest during the 17-month painstaking restoration process with an ongoing mix of content and interviews with Karl Lagerfeld, senior Fendi execs and other stakeholders.
Ensure a dramatic focus on the moment the scaffolding came down and water started flowing through the 253-year-old Baroque monument, and create a content release strategy to share the story with the world.
The story was beamed around the world, securing 67 pieces of TV coverage, including BBC World, RAI News 24, Sky TG24, Rise TV and Luxe TV. Most of the coverage contained messaging about Fendi saving the Trevi Fountain and revitalising one of Rome’s most loved monuments.