TVC x FARM SAFETY WEEK

The film clocked up 85,000 views in the first 24 hours.

CHALLENGE
Support the launch of the fifth annual Farm Safety Week to raise awareness of farm safety, change attitudes towards farming safely and reduce the toll of life changing or life ending accidents…on a shoestring budget.

INTELLIGENT SOLUTION
Farmers are hesitant to listen to official farm safety messages so we took a case study-led approach focusing on a real farmer, who lost an arm in a farming accident, and made him the star of an emotive film which powerfully showcased the farm safety message.
Generated interview opportunities for comedian Al Murray, a Farm Safety Foundation ambassador, who has first-hand experience of farm safety going wrong.
Created a national story using shocking headline-grabbing statistics showing that while UK farmers are amongst the best in the world, farming has the poorest safety record of any occupation.

OUTCOMES
The film clocked up 85,000 views in the first 24 hours.
We secured 100+ pieces of coverage, including pieces on Sky News, Mail Online and Metro, and reached the farming and rural community with coverage on BBC Radio 4 Farming Today, Farming Life and Agriland.

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