Help Eurostar celebrate two decades of cross-channel rail travel and set the tone for the brand’s next phase of growth by revealing the new e320 fleet.
Tapping into the brand’s heritage, we juxtaposed a nostalgic trip down memory lane with the unveiling of the next generation state-of-the-art Eurostar fleet. We used a two-pronged strategy of a stunning film and an exciting live event to deliver maximum media exposure and in turn drive bookings from business and recreational travellers, c-suite consumers and families.
More than 150 pieces of coverage across print, online and broadcast outlets and 150+ media attendees from across seven markets. Total reach of 46 million+. Eurostar saw a 23% increase in traveller volumes in the week of activity.