Each year during the run up to the A Level and GCSE result period, the Association of Accounting Technicians aims to raise awareness of the qualifications and path it offers to students considering their future options. TVC was called in to position AAT as a pivotal part of the debate on education linked to employability.
With career guidance advice disappearing from state schools, social and traditional media has become very influential in helping guide and shape education opportunities. TVC implemented a two-pronged campaign positioning AAT CEO Mark Farrar as a leading voice in the vocational education, as well as engaging Snapchat talk show host Poppy Jamie as campaign brand ambassador.
26 pieces of coverage secured across TV, radio, national print and online, regional and consumer titles with an overall reach of nearly 20 million.