TVC x 2XU

Organising a global launch summit event for 60 global media.

CHALLENGE
Tell the world about the best kept secret in sporting performance – the role compression plays in aiding an athlete’s recovery.

INTELLIGENT SOLUTION

An integrated campaign, with the theme #HEARTNOTHYPE, including hosting a launch summit, launching a global competition and facilitating a training camp in California. Developed 400+ global assets that allowed 2XU to tell their first global story and launched a digital hub which included hosting a live viewing of the global launch summit.

OUTCOMES
More than 500,000 views of the content created and a PR reach of nine million+ in 120 publications worldwide.

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