TVC x Tesco

2,000+ teachers have registered their interest to take part in Farm to Fork Trails.

CHALLENGE

We worked with Tesco to help shape and deliver key elements of its CSR strategy for two years, during a period when the supermarket chain was going through a difficult consolidation process and being routinely attacked in the press.

INTELLIGENT SOLUTION

One of the key pillars of the CSR proposition was Eat Happy, the retailer’s long-term commitment to give the next generation of children a healthier relationship with their food. We ran Farm to Fork Online Field Trips which used Google+ technology to transport students from the classroom to learn more about where their food comes from.

OUTCOMES

Secured 365 pieces of positive national and regional media coverage for the project. More than one million children were involved in the Eat Happy campaign, while 18,000+ kids were ‘transported’ around the world virtually.

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