CHALLENGE

More than just a low-cost airline, easyJet wanted to be seen as a company embracing new technology and staying one step ahead of the competition.

INTELLIGENT SOLUTION

Technologies used by easyJet help the company reduce delays while maintaining its industry-leading punctuality and safety record. We devised and rolled out an Innovation Day to showcase the airline’s prowess in cutting-edge technological development, including drones and virtual reality technology. Press event at the easyJet hangar with ‘mission control’ recreated on a giant scale.

OUTCOMES

128 national and European print, online and broadcast media across business, travel, technology and consumer attended the event, culminating in 110+ pieces of coverage.