We’re starting the new year with an exciting new appointment – experienced integrated marketer Alexandra Arroliga has joined our New York office as Account Director.
Alexandra has spent the last nine years of her career in account management roles at leading global advertising agencies including VMLY&R, McCann XBC and Spark44. She brings with her a wide range of category experience spanning the luxury, automotive, travel, and financial services sectors.
Most recently, she helped lead the integrated marketing efforts for the Greater Miami Convention & Visitors Bureau at VMLY&R with a focus on general market, multicultural and LGBTQ audiences. While at Spark44 she led traditional and digital CRM efforts for Jaguar Land Rover including the launch of the Jaguar I-PACE and Land Rover Owner Stories.
At McCann, her work on Mastercard included the Clio Award-winning “Arnie Would” campaign as well as the first Mastercard VR experiences with Chef Ludo Lefebrve and champion golfer Graeme McDowell.
Alexandra said: “I’m thrilled to be joining TVC during such an exciting period of growth. TVC is unique because of its wide range of capabilities backed by best-in-class market research and consumer insights from The Economist Group. I look forward to helping build upon TVC’s tremendous success by developing ground-breaking work for our portfolio of clients.”
Welcome on board Alexandra!
Alexandra’s appointment has been covered in The Drum here.