This month we welcomed Fran Ayala to the team. She joins as Senior Account Director and will be spearheading growth of our global offering in Hong Kong.
Fran has 14 years’ content production experience, having started her career as a journalist and corporate communications professional before moving agency side.
She joined us from Text 100’s Hong Kong office where she was Senior Consultant, Content. During her two years there she worked across a portfolio including FedEx, Prudential Corporation Asia, SAP and China Telecom Global.
Based in Hong Kong for the last eight years, Fran specialises in activating creative content strategies for brands wanting to expand their presence in Asia. She has also worked for Li & Fung Trading and as a columnist on The Philippine Star.
At TVC, her client portfolio includes Singapore International Airlines, HSBC and Toray. She is working closely with the APAC teams at TVC’s parent company The Economist Group.
Fran said: “Asia is such an exciting and important market for global brands and with advertising spend growing steadily across the region year-on-year*, it’s important that companies work with partners who can help them understand and navigate through the nuances of the landscape.”
“This is exactly the kind of work that inspires me and I’m excited to help bring TVC’s unique offering to the market.”
We’ve landed some great trade press coverage about Fran, including this piece in The Drum.