Online Media Centres help drive brand communications

The media landscape has changed beyond all recognition over the last few years with the rise of the 24/7 news economy and scaling back of traditional news titles.

As brands look for more creative ways to get their stories in front of the media, and journalists want more readily available packaged multimedia content, our research shows that online media centres are more important than ever.

When we surveyed journalists, content creators and influencers about how they find relevant content to craft stories, we discovered they rely heavily on online media centres, with 87% of respondents saying they search online media centres for stories several times a day.

With media and influencers on the move like never before, we weren’t surprised that more than half of those surveyed (62%) said being able to access information and write stories on the go was the most valuable benefit of a media centre.

Being able to download and re-use video content was cited by 60% of respondents as being very important.

Meanwhile, most of those taking part in the research (87.5%) said they expected to be able to access royalty-free multimedia content from an online media centre.

Key insights from the research have been invaluable in helping TVC Group develop online media centres that put media and influencer requirements at the forefront of brand communication.

Over the past decade, we have designed and built bespoke media centres for some of the biggest names around.

We’re delighted that we were recently shortlisted for a Digital Impact Award for the Bacardi Super Media Centre, an innovative next generation multi-brand, multi-language platform that feeds news and content from Bacardi Limited to journalists and influencers anytime and anywhere.

Since launch, the Bacardi Super Media Centre has been instrumental in amplifying Bacardi’s campaigns and driving media coverage and social posts around the world.

If you would like to speak to someone at TVC about how a Media Centre could power your communications strategy, contact us on 020 7380 8000 or hello@digitalnewsagency.com.

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