We catch up with our new Art Director Sebastinella Dunne on short attention spans, having a eureka moment and an unusual campaign that really got under her skin…
Firstly, talk us through your role and what a typical day looks like.
I recently joined TVC as an Art Director/Creative, working across a tonne of different clients like Vodafone, Hertz and of course, the shiny and exciting pitches! A typical day starts with a strong coffee and that’s as structured as it gets! From creating concepts for stunts and campaigns, designing and animating digital content and even art directing film – there’s a mix of everything to keep my short-lived attention span engaged!
What’s the best part of your job?
It doesn’t feel like work (most the time!) Doing something you enjoy keeps the fun and creativity flowing. Plus it’s all for that eureka moment when someone says ‘I wish I’d thought of that!’ – that’s a pretty good part of the job.
What do you like most about working at TVC Group?
I love the friendly, family-like atmosphere here. I’ve come from a way bigger ad agency with thousands of people, so to come somewhere smaller and feel at home right away, was lovely.
Tell us about a campaign you really admire…
Tide’s ‘It’s a Tide Ad’ campaign – f*cking brilliant. That ‘I wish I’d thought of that!’ moment? Nailed it. Simple, hilarious, brilliant casting… enough said.
What’s the most important skill you need to be a good Art Director?
I think each Art Director has different skills that make them good, but for me… I’d say my design background and skills allow me to really understand the process of my creative ideas. Plus having the ability to create my own visions means I can make that jump between Art Director and Designer when necessary.
And finally, what’s one thing not many people know about you.
I made a series of bags out of human skin, muscle and veins* for an Organ Donation campaign.
*not real humans – for now 😉