Remember those days of reading, writing and arithmetic?

….Well spare a thought for year 6 pupils across England as this week was none other than SATs week.

Kellogg’s donated 31,250 free breakfasts to school breakfast clubs for children who sat their exams this week as a study commissioned by the brand unveiled half of primary school children are still failing to eat anything before their SAT exams.

TVC was tasked to highlight the benefits of eating breakfast with John Coe from the National Association of Primary Education and the initiative appeared on ITV Central East and ITV West Country, radio stations including Heart Yorkshire and BBC Radio Kent and regional print titles including the Manchester Evening News and the Nottingham Post.

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